This post is based on the following manuscript, currently under review: Tiokhin, L., Panchanathan, K., Lakens, D., Vazire, S., Morgan, T., & Zollman, K. (Preprint). Honest signaling in academic publishing, and is also published in the author's blog author's blog). “An article…is not the scholarship itself, it is merely advertising of the scholarship.” (Buckheit &